08 Nov LifeNome as Precision Consumer 2030 initiative partner
LifeNome is working with IBM, World Economic Forum, Mount Sinai Health System and several leading global brands and retailers on the Precision Consumer 2030 initiative, which allows consumers to control their personal biological, biometric, behavioral and lifestyle data while leveraging it to receive highly personalized products and services that are uniquely suited to advance their health and wellbeing. Stay tuned!
This project is part of the World Economic Forum’s Shaping the Future of Consumption Platform
The World Health Organization (WHO) has noted that health is “a state of complete physical, mental, and social well-being and not merely an absence of disease and infirmity”. Currently, per the WHO, non-communicable diseases (NCDs) are accounting for 71% of all deaths worldwide; additionally, mental health issues affect one in four people in the world.
The newly launched Accelerating Consumer Health and Well-Being sub-platform / initiative seeks to establish itself as a trusted and neutral platform (an aggregator) to drive system-wide change across physical and mental health dimensions of consumer well-being: nutrition; hygiene; physical activity; rest; social inter-connectedness; environmental health; community and workplace wellness. The over-arching objective is to empower consumers to lead a healthier lifestyle – whether at home, at work, or in the community.
As of Summer 2019, three cross-sectoral public-private collaboration projects have been launched within the sub-platform to shape positive health and well-being outcomes for consumers:
1. Towards a Healthy Lifestyle in Cities 2030: Aggregate and amplify private and public sector efforts through pilots to design and support socially vibrant, and health and well-being centric communities at the city-level
2. Precision Consumer 2030: Identify opportunities and challenges of digital biology, personalized nutrition, and scientific wellness to launch pilots and scale the future of precision consumption
3. Consumer Self-Care and Health Data: Establish key principles on usage of consumer health and lifestyle data so as to unlock the full potential of consumer self-care and consumer empowerment
Partners: 23andMe, A.T. Kearney, Business for Social Responsibility (BSR), Chopra Center at La Costa Resort and Spa, Consumer Goods Forum, Duke University, Medical Center, EAT Foundation, Facebook, Global Self-Care Federation, Global Spa & Wellness Summit, Humana, IBM, Jefferson Health, LifeNome, MetaKura, Mount Sinai Health System, Mylan, Nestlé, Nielsen, Office of the Deputy Prime Minister of Belgium, Office of the Mayor of Jersey City, Omnicom Group, Organisation for Economic Co-operation and Development (OECD), Pentland Group, Quest Diagnostics, Royal DSM, Royal Philips, Sanofi, Technogym, Thomas Jefferson University, Unilever, Walmart, World Economic Forum