Personalized Wellness and Health

Wellness is an active process through which every individual become aware of and make choices towards a more balanced life. Therefore, it is a conscious, self-directed and evolving process. There are many different dimensions of wellness (such as physical, emotional, social, intellectual for example), and personalised wellness based on genetic can help one to understand better how all of the different parts of life are interconnected, helping to reach the full potential. Wellness and health genomics, as a subset of the more general field of genomics, actively address the genetic basis of personality, allergies, and sensitivities traits, and, in parallel, the variations in nutrition, fitness and beauty care responsiveness among humans that are assignable to genotype. LifeNome’s DNA- personalised wellness and health assessments and recommendations are providing a comprehensive understanding of individual’s personality profile, learning predispositions and interpersonal characteristic, risk to food, chemicals, indoor and outdoor allergies and sensitivities with the 40 selected traits in combination with 110 nutrition, fitness and beauty care chosen traits by using proprietary Genomics AI™ technology. The technology is incorporating the knowledge from thousands of scientific studies and is matching the personality, allergies, fitness, nutrition and beauty related risks to the daily wellness and health routines. Individually tailored wellness and health routine could be automatically created to reflect optimal and holistic wellness and health interventions for an individual.


Personality traits are the relatively enduring patterns of thoughts, feelings and behaviours that reflect the tendency to respond in certain ways under certain circumstances. Personality is generally the least thing we associate with genetics, yet we all have noticed how siblings born in the same family environment have very different personalities. This is due to the fact that many aspects of early neural development are influenced by genetics. With LifeNome’s DNA-based personality assessment and behavioural tips recommender, it could be explored how genetic makeup impacts personality characteristics such as anger response, morning person, optimism, warrior personality, exploratory behaviour, addictive personality, worrier personality, and impulsivity. In addition, the insights about the genetic influence on interaction in the social and professional environment, including predispositions for empathy, leadership potential, agreeableness, extraversion, and sociability, are provided.



About 20,000 genes are thought to have an impact on the development and functionality of the brain, and each and every one of these may, in fact, affect information processing, and therefore on cognition and learning. The neural development has a large impact on the way we learn and much of the initial neural architecture is influenced by our genetics. As one interact with the family and with the education system some traits get enhanced while others may be suppressed. With LifeNome’s DNA-based cognitive development and learning assessment and behavioural tips recommender, it could be explored how your genetics may impact cognitive development with regards to predispositions for creativity music performance aptitude, musical creativity, mathematical aptitude, memory performance, reading aptitude and learning from mistakes.


The reasons behind the rise in food allergies are complex and have to do with how the food processing has changed. Some people are more susceptible to food allergies, and it is partly to do with genetics. The body’s immune system keeps you healthy by fighting off infections and other dangers to good health. A food allergy reaction occurs when your immune system overreacts to a food or a substance in food, identifying it as a danger and triggering a protective response. Food allergy symptoms are most common in babies and children, but they can appear at any age. You can even develop an allergy to foods you have eaten for years with no problems. The genetic predispositions, however,  do not always manifest in a specific allergy. Factors such as general health, immune system functioning, as well as other rare and yet unknown genetic and epigenetic mechanisms, have significant contributions too. With LifeNome’s DNA-based food allergies and behavioural tips recommender, it could be explored how your genetics may impact allergies to the general and specific food sensitivities like the allergy to peanuts, milk, eggs, gluten sensitivity or lactose intolerance.



Millions of people suffer year-round from allergy symptoms caused by indoor allergens. Although many substances in dust can trigger allergic symptoms, the most important indoor allergens are dust mites, pet dander, cockroaches, and molds. Unlike seasonal allergies (such as hay fever), indoor allergies may last all year long. The most common source of the outdoor (seasonal) allergens is pollen. Tree pollens are more common in spring, while grass pollens are prevalent in summer. Weed pollens trigger outdoor allergies in summer and fall. Ragweed pollen is the most common cause of summer and fall allergy symptoms, and it can travel for hundreds of miles. With LifeNome’s DNA-based indoor and outdoor allergies assessment and behavioural tips recommender, it could be explored how your genetics may impact indoor and outdoor allergens, and how to protect from it.


A number of factors can trigger chemical sensitivity: toxic waste, ventilation systems, industrial emissions, mold, bacteria, pesticides, paints, plastics, dentures, hearing aids, even jewellery. Over several years of evolution, our bodies have developed a sophisticated system of enzyme pathways to eliminate such foreign particles. Genetic variants in genes that code for those key enzymes may interfere with the detoxification process. In addition to the all previously mentioned allergies, our genetic makeup can also influence other sensitivities that impact our lives like motion sickness, seasonality, noise sensitivity, misophonia and noise-induced hearing loss. With LifeNome’s DNA-based sensitivity to chemical assessment and behavioural tips recommender, it could be explored how your genetics may impact sensitivity to benzene, mercury, and PCB, and get actionable insights on how to deal with the exposures. Also, the impact of the genetic makeup to the other factors are provided.


Insights and resources

The health industry is challenged by the need for more personalisation of the wellness routines to get the best results. The idea of genetic-based wellness is a scientific approach that includes improving the health and well being of individuals by creating personalised interventions and regimes – distinct from the current wellness trend focusing primarily on behaviours such as diet and lifestyle. Ultimately, genetic-based wellness will equip individuals with the data and tools to modify habits related to the nutrition and food, exercise, sleep or their genes to optimise personal behaviour and health. LifeNome’s revolutionary Genomics AI™ technology is focusing on achieving genetic-based personalised wellness and health by incorporating the complex scientific knowledge.

Most of the existing genetic approaches rely on single genetic variation-single genetic trait association studies. LifeNome’s Genomics AI™ technology dynamically explores a network of DNA variations that influence potential genetic predisposition. LifeNome’s proprietary artificial intelligence algorithms use aggregate analysis of more than 2,500 scientific studies calibrated on tens of thousands of genomes. Wellness and health predisposition assessments and recommendations are reviewed and certified by registered professionals.


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