Yahoo Lifestyle Covering LifeNome Inc. Personalized Skin Care Technology

What are beauty DNA kits, and why are they popping up everywhere?

At-home DNA testing options are becoming practically mainstream these days, as we’ve all seen kits (think 23andMe and FamilyTreeDNA) on TV or online that provide detailed family history and wellness reports based on your genetics. But what you probably didn’t know is that the new at-home DNA boom is also reshaping the beauty industry, as new kit options allow you to test the health of your hair and skin, giving you major insight into how soon you’ll go gray and how your skin reacts to harmful UVA/UVB rays. Some kits even offer personalized product suggestions based on your results, taking the frustration out of finding the right skin care products, once and for all.

Although this super-personalized DNA beauty concept is just gaining traction, it’s not going to slow down anytime soon. One Google search for skin and hair DNA tests provides tons of kit options — such as SKin iQ, Orig3n, SkinGenie, SKINSHIFT, and Nutrafol — which are available for purchase online…

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